Document your movement with video

Our entire mass media campaign for The Cigarette is Dead was created by documenting on-the-ground, grass roots efforts. From building and billboard takeovers, to murals and projections, the raw documentary style footage edited with appropriate music lent to fresh, edgy TV spots and viral video. Still photos were also taken to serve as print ads.

You can pull off the same effect in your community with a hand-held camera following  a “street team” posting banners, posters and stencils. For placement ideas, visit our FlickR and YouTube pages.

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