Tag Archives: quit smoking

Top 7 places to reach a captive audience


The Cigarette is Dead bathroom ads

1. Bathrooms… Bathroom stalls and urinals at bars, restaurants and coffee shops are an excellent place to communicate with a captive audience. You can also post posters and magnets on towel dispensers, mirrors and the door.

2. Lighters… Each and every time someone lights up, we can ask them to contemplate whether they’re ready to quit doing it. Small The Cigarette is Dead stickers can be used to customize lighters.

3. Ashtrays… Stickers on ashtrays and butt cans are a great reminder for smokers that, not only is their cigarette literally dead, but that the behavior is passe and they need to quit. Consider approaching local businesses about putting The Cigarette is Dead ashtrays and butt cans outside their place of business for both customers and employees.

4. High-traffic walkways… The more people that walk or drive by, the more that will see your message. ‘Nuf said.

5. Break areas… Whether young adults attend college or head straight to work from high school, chances are they hold a job of some sort from the age of 18 to 24. Part-time or full-time, breaks are coveted opportunities to talk, relax, and often, smoke with co-workers. Adorn the outside smoking break area with a smoking can and lighters plastered with The Cigarette is Dead stickers.

6. College campuses… The Cigarette is Dead street team visits campuses around the state and is available to partner with you on additional student outreach and awareness efforts. For more details, email collin@sharpideas.com.

10. Anywhere that 18 to 24 year-olds hang out… consider local watering holes, restaurants, theatres and businesses frequented by young adults. Urban neighborhoods and college campuses are no-brainers, but think outside the box to find other hot spots like tattoo parlors, salons and thrift stores.


7 quick tips for leveraging community partnerships

As demonstrated by Weld County, forming partnerships with local businesses can be a great way to distribute The Cigarette is Dead materials for high-impact and little cost.

Charged with building relationships with proceeds recipients and businesses across the state, Matt Robbins, community relations specialist for the Colorado Lottery, shared 7 quick tips for forming fruitful community partnerships.

1. When ever possible, meet in person. Don’t rely on technology, just like you, everyone is getting inundated with email and cold calls.

2. Know your audience. Do a little research before you meet with them so you know what they’re business is all about.

3. Don’t assume they understand what you do.

4. Take the time to ask what your partners do and what they need. You might be surprised  to find out what you have in common.

5. After meeting with someone, don’t be afraid to share their experiences and stories with others. Understand that not every meeting  or relationship will bare low hanging fruit. Keep in mind that time are tough right now so different partners will have different capacity to support your cause. It’s not a sprint, it’s a marathon.

6. Be flexible.

7. Be available.

Weld County lights up The Cigarette is Dead

Innovative use of free materials to reach a captive audience

Innovative use of free materials to reach a captive audience

Great way to demonstrate that the cigarette is kickin' the bucket

Great way to demonstrate that the cigarette is kickin' the bucket

In Greeley, the movement is spreading like wildfire. Weld County Health Department isn’t just posting flyers either. They’re energizing local businesses to help spread the movement in fresh ways. From pizza boxes and coasters, to bathroom stalls and smoking cans, Weld County has really made The Cigarette is Dead their own localized rallying cry against the cigarette.

The Cigarette is Dead billboard in Greeley

The Cigarette is Dead billboard in Greeley

To mobilize the campaign, the Weld County team has been working with a billboard company, local businesses (including Pizza Hut, Papa John’s and Starbucks, to name a few), University of Northern Colorado, Aims Community College and others. They sent press releases to secure local media coverage and worked with their tobacco-free coalition to get the word out.

Check out more photos from Weld County on our Flickr page.


We’ve been to communities around the state. Block by block, city by city, we’re declaring that the cigarette is over. It’s dead. Socially dead. Politically dead. Environmentally dead. Physically dead. Now it’s your turn. Take The Cigarette is Dead to your neighborhood.

If you want to use our materials in your community, click the links below to download some of our materials right here. If you have any questions or problems downloading, email tcidpr@gmail.com and we’ll set you up.


poster black nail

Download black nail poster

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poster TCID red

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poster TCID black

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Spanish black

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poster red Spanish

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Download TCID stencil

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