Tag Archives: Weld County

7 quick tips for leveraging community partnerships

As demonstrated by Weld County, forming partnerships with local businesses can be a great way to distribute The Cigarette is Dead materials for high-impact and little cost.

Charged with building relationships with proceeds recipients and businesses across the state, Matt Robbins, community relations specialist for the Colorado Lottery, shared 7 quick tips for forming fruitful community partnerships.

1. When ever possible, meet in person. Don’t rely on technology, just like you, everyone is getting inundated with email and cold calls.

2. Know your audience. Do a little research before you meet with them so you know what they’re business is all about.

3. Don’t assume they understand what you do.

4. Take the time to ask what your partners do and what they need. You might be surprised  to find out what you have in common.

5. After meeting with someone, don’t be afraid to share their experiences and stories with others. Understand that not every meeting  or relationship will bare low hanging fruit. Keep in mind that time are tough right now so different partners will have different capacity to support your cause. It’s not a sprint, it’s a marathon.

6. Be flexible.

7. Be available.

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Weld County lights up The Cigarette is Dead

Innovative use of free materials to reach a captive audience

Innovative use of free materials to reach a captive audience

Great way to demonstrate that the cigarette is kickin' the bucket

Great way to demonstrate that the cigarette is kickin' the bucket

In Greeley, the movement is spreading like wildfire. Weld County Health Department isn’t just posting flyers either. They’re energizing local businesses to help spread the movement in fresh ways. From pizza boxes and coasters, to bathroom stalls and smoking cans, Weld County has really made The Cigarette is Dead their own localized rallying cry against the cigarette.

The Cigarette is Dead billboard in Greeley

The Cigarette is Dead billboard in Greeley

To mobilize the campaign, the Weld County team has been working with a billboard company, local businesses (including Pizza Hut, Papa John’s and Starbucks, to name a few), University of Northern Colorado, Aims Community College and others. They sent press releases to secure local media coverage and worked with their tobacco-free coalition to get the word out.

Check out more photos from Weld County on our Flickr page.